We’re all aware of how difficult it is to find business builders. This can be tough…Even with the best recruiting techniques.
For me one of the better ways to find business builders is to Retail to Recruit.
Personally I think your MLM business should be made up of 75% retail customers and 25% business builders.
Why?
Having retail customers ordering from you week after week, month after month, year after year creates that residual income we all want. Plus you now have an army of customers that are spreading the word about your products. People will talk more freely about products that are doing well for them, than they will about a business opportunity.
When people talk about products they’re sharing an experience. When they’re talking about a business opportunity they feel like they’re selling.
Let me ask you a question…do you think it’s easier to introduce the idea to someone who is in love with your product or service, that they can have their own successful business like yours…or to someone who has never tried your product or service?
I know you know the answer.
Once someone has been using you product for about 30 days or so…contact them to see how they likes using your product. More importantly confirm that they have used your product they purchased from you. You would be surprised at how many people will buy a product and not use it. It’s a lot!
If you do come across someone who has not used your product don’t say “WHY NOT”. Tell them a story.
For example, lets say you called a customer and they have not use it yet.
Me.. “Hi Bob, this is Coach Helen. How are you enjoying XYZ?”
Bob.. “Oh I have not tried it yet. It’s still in the box…haven’t had the time yet. Been too busy”
Me.. “I can relate to that Bob. When I first started taking XYZ I started noticing a difference after only 3 days. I could fall asleep faster and I woke up more refreshed and with more energy, and I am getting the same feedback from all my other customers as well. Let’s break it out of the box, try it right now, and I’ll give you a call in few days and see how you’re doing. Talk to you then, have a great night.”
I did not challenge him, I accepted his excuse and I went on to tell him a story of how XYZ has helped me. Do you think he is going to leave your product in the box for one more day…I doubt it.
Ok, it’s been 30 days or so since your customer has been using your product and they love it, what now?
The next time you talk to a customer you can say something like this:
According to my records, it’s time for you to reorder. How would you like to save up to X% off your next purchase? For every name you give me of someone who tries the product based on your recommendation, you will get an X% discount on your own product. Is that fair?
This is a great way to get warm leads.
Now it’s been about 2 months after your original customers first purchase. Now say something like this:
Hello Bob, how are you doing?
Are you still experiencing positive results with your product?
I just wanted you to know that. 4 of the 10 people you referred to me are on the product and they’re absolutely loving it! They’re going to reordering soon, and I wanted to see if you would like to supply them and make the profit…or would you rather I keep making the profit on their purchases?
If they say they would like to earn the profit…they have just given you permission to show them your presentation.
You’re now retailing to recruit.
Until next time.
To Your MLM Success
~Coach Dela
